It’s become common parlance for consultancies like ours to speak of our clients as the organizations we serve. We certainly do that, and nothing suits our business better than when two like-minded concerns thrive in tandem.

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But in brand-related engagements, our ultimate client is typically not an entity, but a person. It’s an individual leader—the decision maker whose reputation and livelihood depend on the success of the work we do. The one whose posterior, shall we say, is on the line.

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That posterior could soon be yours. So we’d like to address you directly.

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You might head up communications and need your brand to be a better fit for the story your organization needs to tell its stakeholders. You may lead marketing efforts and require closer connections among the essence of your brand, the product you sell, and the people who buy it.

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You could even be a CEO who knows that brand can be an invaluable asset, and recognizes that coming to market with clarity and consistency has a material impact on the balance sheet. As well as a proven effect on recruiting and retaining great people and getting their best.

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Whatever your role, you know something big is about to happen. Maybe the rising threat of new competitive forces, or the need for new direction after a realignment. Change could be driven by something as explicit as a new offering or a more subtle, unspoken thing: a sense of staleness. 

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Either way, a moment of truth is coming. It’s your job to get ahead of it. And for you to emerge as a winner on the other side, your brand may be the most powerful tool at your disposal.

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You’ve likely seen what a brand evolution can accomplish in the hands of a savvy leader with expert collaborators. The new life it can breathe into an organization, the palpable energy it can bring to the hallways and conversations. The new value it can generate in the market.

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Perhaps you’ve also experienced the darker side of an ambitious brand effort when driven by lesser actors. Moments where murky strategy and design-by-committee led to a company’s regression. A deflation of value, followed by reputational stain.

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Yes, brand work has its risks. It’s not for the faint of heart, and it’s no place for on-the-job training. The stakes are too high for serious companies—and aforementioned posteriors like yours.

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But you’re not like the others who have held your seat. You’ve put in the years, earned the credibility, garnered the authority.

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And because of that, your company’s imminent change can also be a moment of truth for your career. An unprecedented opening to do it right where others have failed. To apply your hard-won expertise and judgment toward a big swing that will affect your employer for years to come. Even decades.

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Your opportunity is about to arrive, if you’re willing to take it.

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Leading your organization’s brand to its next level could be the pinnacle of your career—a singular way to take everything you’ve learned and leave a lasting legacy.

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The Indelible is here to help you achieve it. 

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Consider us your fellow travelers, a set of steady hands who have run through these gauntlets dozens of times and made leaders like you look like the heroes you are.

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We’ve built our company to work alongside like-minded collaborators like you. We seek leaders who are also ready to seize the moment and create something rare and enduring: an exceptional brand that will outlast us all. With a stronger organization in its wake.

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Ready when you are.

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Indelibly yours,

Matt, Jeff, Mike and Thom