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Latest Q&A
We love good questions—and good answers. Here are some of the best we’ve come across lately.
If AI levels the playing field, what does my brand compete on?
Thom Wolfe
What should a brand focus on most: its past, present or future?
Matt Herlihy
How many partners does it take to change a brand?
Jeff Walker
When is the right time for a PE-backed company to invest in its brand?
Mike Walsh
How should B2B companies talk about AI?
The Indelible
Can a brand be built from a campaign?
Jeff Walker
Is building an employer brand worth it?
Jeff Walker
What’s the biggest risk in rebranding?
Mike Walsh
Is Brand Strategy enough?
Thom Wolfe
How can a global brand stay coherent over time?
Matt Herlihy
How aspirational should a brand be?
Matt Herlihy
What questions must every brand answer?
Matt Herlihy
