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Memos
Latest Memos
We’ve resurrected the memorandum to address those who’ve influenced us, those we seek to influence, and those whose influence we seek.
To leaders waiting for the perfect time to rebrand
To our clients at Lofted Custom Spirits
To the 15% off popup offer
To trade show booths
To our clients at Pelco, upon the launch of your evolved brand
To those who aspire to be bold
To Voice
To brain rot, Oxford's 2024 word of the year
To the edge
To the world
To the Michelin Man
To Indelibility
To subtitles
To entrepreneurs seeking a cult-like brand
To a newly-former client, on your departure
To the parent brand that gets no respect
To the Kentucky Bourbon Trail, and the brands that inhabit it
To Trust
To the pregnant pause
To those who aspire to disrupt
To NASA, on its future
To the devil, in the hope that he’ll recruit more advocates
To the brown M&Ms on Van Halen’s rider
To our ever-rising AI overlords
To Arnold's Accent and Michael J. Fox's Height
To our favorite search engine on the occasion of its early retirement
To the couple who ate my tater tots
To Old Tom Morris and all those with a hand in the brand of golf
To social media managers in need of a detox
To a new CMO reckoning with a brand’s sacred cow
To the lonely corporate values poster in the break room
To the CEO whose kid I beat in bowling
To the coolest (and hottest) water bottle around
To the good people of Keystone, Colorado
To the deal team from the one that got away
To companies with a big birthday approaching
To The Beatles, wherever this may find you
To our former employer (and its broader diaspora)
To our future clients
