Last week, our partners gathered again on the shores of Lake Michigan to reflect on our second year in business and plan for the future. We’ve emerged with pride in what our clients have accomplished and renewed confidence in what’s to come. Here’s why.
Our sophomore campaign roared in with the strength of a fine Kentucky whiskey. We hit the Bourbon Trail (amid a rare ice storm, no less) to create a new custom distilling brand within the Pritzker Private Capital portfolio. Today, Lofted Custom Spirits has made a distinct impression in the market, and we continue to toast their success.
Our team then converged in Las Vegas to unveil a dramatic evolution of Pelco. This once-iconic security camera brand, acquired by Motorola Solutions, has now been restored to its former glory and beyond. Since the April launch, we’ve been thrilled to see their new identity, visual system and messaging embraced by brand ambassadors and customers worldwide.
We deepened our partnership with EdgeCore, extending the activation campaign from our inaugural season and collaborating with their executive team on thought leadership. Expect to hear more from this Partners Group-owned company in the year ahead, as they’re positioned to be a key player in AI infrastructure—perhaps the biggest growth industry of our era.
Over the year, we’ve noticed a recurring need across assignments—helping brands talk about their approach to artificial intelligence in a thoughtful and distinctive way. Pay close attention to the leaders of companies like Motorola Solutions and Abnormal AI, and you’ll see how these emerging technologies are forming a key foundation of how leading companies are operating.
Even among all this significant progress among our clients, we believe some of our best work is ahead of us—and set to be unveiled shortly.
In the coming weeks, we’ll launch a new brand for a high-profile energy concern that’s poised to deliver power at scale to tech giants who need it most, helping secure America’s standing as an industrial superpower.
Later this year, you’ll see a striking evolution of a leading tech platform in the real estate space that’s ushering in a new era of AI-enhanced ease and productivity. On its heels, watch for revived brands in two fascinating cutting-edge fields: high-speed connectivity and magnetics.
We’re thrilled to be in the thick of challenging work that’s having an impact on the industries and trends shaping the future of business. The stakes are high, but so are our ambitions. Particularly on the cusp of high double-digit year-over-year growth, which one of us likes to call “our best year ever.”
As we’ve written this year, being bold is a strong currency for growth companies, and now may be the perfect time for their brands to meet the moment. Now, looking toward our junior year, we’ll follow that advice ourselves, working hard on behalf of our clients to build what’s indelible.
And as always, we’re grateful to have you on the journey with us.
