Realpage has led the property management software market for three decades, with platforms serving more than 24 million housing units worldwide. Its reach and scale in real estate technology are unquestioned, confirmed by a $9.6 billion acquisition of the organization by private equity giant Thoma Bravo.
Yet company leaders acknowledged that the Realpage brand showed signs of wear. It depicted a complex fragmented offering, despite a shift toward a more unified platform. It gave insufficient visibility to significant innovations generated from within. Most of all, it failed to capture the company’s evolving character and ambition within a high-stakes field.
Under new leadership, Realpage had become a different company—one with a stronger operation and a bolder vision for long-term market leadership. Now its brand needed to match this next era.
The Indelible built a new strategy, story and system to guide the brand’s next chapter. Led by a newly articulated purpose—to improve the business of living—we crafted a powerful narrative that could inspire both customers and the ever-growing Realpage team. The story expanded to serve a range of audiences and settings, from conferences to thought leadership to town halls.
Upon this foundation, we designed a fresh identity and brand expression system that would herald a new era for the company. The visual approach reinforces the unity of the enterprise and its platform while incorporating flexibility to depict the range of lives made better by Realpage. It evokes both a tech-forward industry leader and a team of experts with unmatched passion for real estate.
Now, as the evolved brand rolls out worldwide, senior teams from Realpage and The Indelible remain in close collaboration, ensuring the company continues to inspire and motivate stakeholders around the world.
SERVICES
Strategy
Identity
Expression
Activation
