Wealthspire

When Madison Dearborn Partners completed the acquisition of five financial services businesses from Aon in late 2025, they united these disparate companies under a single platform to serve wealth, institutional, and retirement markets.

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Each of these companies was well-established and respected in its industry niche, with the combined organization overseeing over $580 billion in assets under management or advisement.

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This merger created one of the most comprehensive and multidisciplinary advisory platforms in North America. Yet the organization lacked the recognition of an operation with this size and strength. 

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Leadership recognized the opportunity of coming to market under a single brand. The executive team engaged The Indelible to bring this new brand to life under the Wealthspire name. 

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Applying our methodology with representatives of all five divisions, we built a new strategy, story and system that would give current and prospective clients a fresh sense of how Wealthspire could deliver for them in new and compelling ways.

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Alongside an evolved brand identity, a vibrant new expression system anchored the effort. It combines original watercolor-styled imagery of flora and architecture, symbolizing Wealthspire’s joint promise of growth and stability. Accompanying typography is uncomplicated and approachable, with a single typeface reinforcing the company’s ability to simplify complexity.

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With the organization now fully integrated under a distinct new brand, Wealthspire stands ready to deliver a new level of trusted partnership with individuals, families and institutions across the continent. 

It has been a joy to work and design with the brand these past months. Much gratitude to The Indelible for not only the creation of such a beautiful brand landscape, but their continued support as we got this off the ground.

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Sarah von Schmidt-Pauli

Brand Director

Wealthspire