When the developers of a coveted parcel at the base of the mountain in Keystone, Colorado, needed a brand to balance the core character of this unpretentious resort community with a new level of luxury, we created Kindred.

We led the strategy, naming, identity and system of implementation for the new hospitality brand. As it prepares for its first guests and residents, the brand is ready to lift the entire community to new heights.

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Read the memo To the good people of Keystone, Colorado